Earnhart+Friends

Press

CHC / The Medical Center: 11.2008; Commonwealth Health Corporation’s The Medical Center selects Earnhart + Friends to develop and implement a comprehensive campaign for their new Primary Stroke Center. This campaign will utilize major mediums such as TV, radio, outdoor, print, and interactive.
Chandler Park Dental Care: 10.2008; Consistently recognized as the best dental practice in Bowing Green, Chandler Park Dental Care has hired E+F to develop cavity free creative that will manifest itself with a new TV and radio campaign.
Downtown Redevelopment Authority / Downtown Bowling Green: 09.2008; E+F is awarded a contract to bring awareness and consumer activity to historic downtown Bowling Green. Filled with retail, restaurants and the arts, downtown Bowling Green has much to offer. And with exciting new downtown redevelopment under way, the excitement is only growing.
CGS Machine & Tool: 09.2008; CGS Machine & Tool has retained Earnhart + Friends to develop marketing materials and a new website for their ever growing company. If you need a custom part machined or tooled, CGS is where you want it done. Period.
Precision Eye Care & Optical: 08.2008; Earnhart + Friends is hired to develop brand identity and initial marketing deliverables for Bowling Green based Precision Eye Care & Optical. This practice is not new to the market, but their name and new state-of-the-art facility is.
Auburn University: 07.2008; Earnhart + Friends scores big in Tiger country with Southeastern Conference powerhouse Auburn University. E+F’s Sports Marketing division recently landed a contract to work closely with Auburn University Athletics and its men’s & women’s basketball programs to build a strong high-energy brand, market awareness, and season ticket sales.
E+F Promotes Dena Mullinax: 06.2008; Tim Earnhart, Founder, President & CEO of Earnhart + Friends, recently announced the promotion of one of its key staff members. Dena Mullinax has been promoted to Director of Operations. Mullinax joined E+F in May of 2007. She is a native of Charlotte, NC and is a WKU graduate. On top of her new responsibilities, Mullinax will also continue in her role as Account Manager, overseeing a set number of accounts as well as the entire account team at E+F.
Earnhart + Friends Headquarters Expands: 05.2008; As E+F expands to meet the needs of its ever growing list of clients, it was deemed necessary to undergo a physical expansion of its agency headquarters. Additional offices are being added to accommodate current staffing needs and future additions. Saw dust and paint fumes will abound, but understand that client deadlines will still be met. They must. They will.
Scotty’s Contracting & Stone: 05.2008; Scotty’s Contracting & Stone has retained Earnhart + Friends to build a new website for its Technology Center. This extensive project will focus on bringing awareness to a division of Scotty’s that has resources and services unlike anyone else in the Commonwealth of Kentucky.
South Central Kentucky: 04.2008; The Bowling Green Area Chamber of Commerce and South Central Kentucky are ready to implement a new economic development marketing plan. E+F will continue its long term relationship with the Chamber and handle creative development and implementation of all deliverables identified in the plan.
Minit Mart: 03.2008; Minit Mart launched a new advertising campaign for its Godfather’s Pizza brand in March. E+F worked extensively to create new TV, radio, outdoor, print and POS deliverables for the campaign that focused on the $5.99 Large 1 Topping Godfather’s Pizza promotion.
A Cut Above Lawn Care: 02.2008; For the last 10 years, A Cut Above has built a successful lawn and landscape business in Bowling Green. A Cut Above approached E+F asking for a re-brand and assistance with an aggressive marketing campaign. To date, E+F has developed an updated identity, created a direct mail campaign, and will soon launch a brand new website for A Cut Above.
Morris Jewelry: 02.2008; After successfully completing the re-brand for Morris Jewelry last winter, E+F has been been tapped as agency of record and will manage all marketing and advertising efforts for Morris.
The Club at Olde Stone: 02.2008; E+F has added media planning and buying to its list of duties with Olde Stone. As Olde Stone begins to expand its reach into new markets, E+F will manage all media buying and placement as well as creative development for those identified markets.
American Signature Lawn Care: 01.2008; American Signature Lawn Care hires Earnhart + Friends to develop an identity and brand for their new company based in Bowling Green.
Minit Mart Taps E+F as Global Marketing & Advertising Agency: 12.2007; Minit Mart recently announced that beginning in January 2008, Earnhart + Friends will serve as their new global marketing & advertising agency. E+F will be responsible for managing and implementing Minit Mart's annual marketing, advertising, and PR efforts for all 36 retail locations in Kentucky and Tennessee.
E+F Announces Staff Promotions: 11.2007; Tim Earnhart, President & CEO of Earnhart + Friends, recently announced four staff promotions. Dena Mullinax has added the title of Production Manager to her responsibilities. She will also continue in her role as Account Manager for the agency. David Dewhirst has added Business Development duties to his daily activities. He also serves the agency as an Account Executive. Mike Ferguson has been promoted to Creative Strategist & Writer, and Matt Wilson has been promoted to Art Director.
The Liberty Group: 11.2007; E+F is retained by The Liberty Group, a regional print communications company, to overhaul their entire brand as they become a "green" printer. Liberty is serious about doing their part to protect the environment, and E+F was more than willing to help. Look for exciting changes in the coming months for Liberty.
Runaway Rabbit: 11.2007; Bunny slippers have taken over Earnhart + Friends. Runaway Rabbit has hired E+F to re-brand their entire company, including the development of a new brand identity, corporate product catalog, and a new retail website. We believe in our client's product - meaning if you visit our agency headquarters, you just might see the E+F staff proudly wearing their Runway Rabbit Classic Bunny Slippers.
Harned Bachert & Denton, LLP Launches New Website: 10.2007; After months of work and anticipation, HBD's new website goes live. Check it out at www.HBD-Law.com.
Morris Jewelry: 10.2007; As Bowling Green's oldest jewelry store, Morris Jewelry has been specializing in quality diamonds for over 125 years. Morris has tapped E+F to re-brand the company and launch an aggressive new advertising campaign in 2008.
Bowling Green Athletic Club: 09.2007; BG Athletic Club selects E+F to develop and implement an aggressive marketing and advertising brand campaign. With over 40,000 square feet of new state-of-the-art equipment and space, there is no excuse not to get in - get signed up - and get in shape.
Mountain Stone: 08.2007; Bowling Green, KY headquartered Mountain Stone, a leading manufacturer of replicated natural stone products, retains Earnhart + Friends to design and produce its new master company product catalog.
FineLine CAD & Industrial: 08.2007; Among the newest and most innovative companies in South Central Kentucky, FineLine CAD and Industrial Services taps E+F to develop its brand identity, custom website and company collateral. At FineLine, continuous improvement is a way of life, and their job is to pass that philosophy on to their clients. They believe it can best be achieved through the methodical implementation of modern technology and time-tested industry tools. Yeah, we agree with that.
Minit Mart: 06.2007; E+F has been tapped to lead a major re-brand of Minit Mart's fountain drink segment. Sit back and hold on, this should be fun.
Cavender Financial Group: 06.2007; Murfreesboro, TN headquartered Cavender Financial Group selects E+F to develop an industry message specific website. Due to the sensitivity of this project, additional details have been withheld at this time. Look for a future announcement when the site is launched to the public.
WKU Athletics: 06.2007; Western Kentucky University's Athletic Department claimed five medals at the 16th annual National Association of Collegiate Marketing Administrators (NACMA) Convention in Orlando, Fla. The 2006 football 'Be Strong, Be Loud, Be Ready' marketing campaign developed by Earnhart + Friends earned four medals and the 2006 women's basketball marketing campaign, also developed by E+F, earned a medal as well. A total of 922 entries were received by the NACMA awards program for the 2006-07 year.
Shaker Museum @ South Union: 05.2007; E+F agrees to provide pro-bono design and creative services for the "Hoedown @ Shakertown" event to benefit the Shaker Museum at South Union as it celebrates 200 years. The Bowling Green Chamber Orchestra and Curtis Burch + Friends will perform at this historic event to be held September 1st.
NAPL: 05.2007; NAPL, a national trade association serving companies in the $100 billion+ print and graphic communications industry, has selected Earnhart + Friends to handle design duties for two marketing brochures for NAPL and NAQP.
Logan Memorial Hospital: 05.2007; E+F is retained to develop a campaign for Logan Memorial's Birthing Center with expectations of increasing awareness and deliveries at this Kentucky hospital.
New Staff Joins E+F: 05.2007; Tim Earnhart, President & CEO of Earnhart + Friends, recently announced the addition of four new staff members to the Bowling Green headquartered marketing & advertising agency. Earnhart has added two members to both the creative and account services teams.; Mike Ferguson is a 2006 graduate of the University of South Florida in Tampa, Fla. Originally from the Kansas City, Mo. area, Ferguson will serve the agency as a creative copy writer. He and his wife Angie recently moved to Bowling Green. Matt Wilson is the agency's newest graphic designer. Wilson is from Athens, Ga. and is a 2004 graduate of WKU. Matt and his wife are expecting their second child. Laura Hinley is a 2007 graduate of WKU. Hinley is a native of Orlando, Fla., and will assist the agency with account services. Dena Mullinax is also a 2007 graduate of WKU and will be helping the agency with public relations, event planning and account services. Mullinax is originally from Concord, N.C.
E+F Launches New Website: 04.2007; It may go down in history as the longest gestation on record, but E+F finally gave birth to its new website on April 20th. It came into the internet world at just under 8.4 MB and was 28 pages long. The entire site was proudly developed and designed by internal E+F designers and writers. E+F invites you to check it out at http://www.earnhartandfriends.com.
Harned Bachert & Denton, LLP: 02.2007; HBD, LLP partners with Earnhart + Friends to re-brand the firm and launch an aggressive marketing campaign.
Minit Mart: 02.2007; Minit Mart appoints E+F to handle overhaul of its O'Deli's brand. After successfully accomplishing the same task with its coffee brand, Cuppajoe, Minit Mart returns to E+F for the same cutting edge brand image development.
Neace Lukens Insurance: 01.2007; Louisville, Kentucky based Neace Lukens Insurance names Earnhart + Friends as agency of record. As the 15th largest private insurance broker in the U.S., Neace Lukens felt it was time to partner with an ad agency that can help them achieve their goals and aggressive growth plans.
Junior Achievement of South Central Kentucky: 01.2007; Earnhart + Friends has agreed to lead the development of an awareness campaign for JA. With its passion for the organization and its commitment to the youth in the communities JA serves, it was a quick decision on E+F's part to donate its time and creative energies to this great project.
Minit Mart: 01.2007; Minit Mart reports a 38% increase in Cuppajoe coffee sales, versus a year ago, under the success of the brand image campaign that launched in October 2006.
Family Enrichment Center: 01.2007; E+F donated its design and brand image services to Family Enrichment Center's Funniest Kids Around special fundraising event. More than 200 kids participated in hopes of being tapped the funniest kid around. Over $5,000 was raised for the Family Enrichment Center.
Walker Financial Services: 12.2006; E+F is contracted to conduct an extensive research initiative for Walker Financial to determine proper course of action for future marketing efforts.
Radix Energy Technologies: 10.2006; Bison Capital, parent company to Radix Energy Technologies, retains E+F to create a brand image for a newly formed energy company.
Hilltopper Athletic Foundation: 10.2006; Earnhart + Friends is hired to partner with the HAF and WKU Athletics to develop visual elements for the WKU Club Seat Initiative. WKU is currently under construction of a $37 million dollar expansion of its football stadium and a move from 1-AA to 1-A Football.
Magnolia Regional Health Center: 10.2006; Located in Corinth, Mississippi, Magnolia taps E+F to be agency of record. Initial efforts called for an overhaul of their brand image, and the successful launch of a Breast Cancer Awareness Campaign.
Minit Mart: 09.2006; Minit Mart, with 35 locations in two states, appoints E+F to be agency of record for the re-branding of Cuppajoe, the convenience store's coffee brand.
South Central Bank: 09.2006; South Central Bank hires E+F to develop and implement a grassroots awareness campaign for their mortgage division.
The Club at Olde Stone: 09.2006; The Club at Olde Stone selects E+F as agency of record. Initial projects include new corporate brochures for various areas of the Club.
Kentucky Trust Bank: 09.2006; Community bank reports 26% increase in deposits since re-branding campaign began in May 2006.
Sunbelt Construction: 08.2006; Earnhart + Friends is hired to handle the complete development of a new website, and implement marketing initiatives for this regional construction company.
Drive-To-Million Recycling Campaign: 06.2006; E+F agrees to work with a group of community minded companies to create a brand image and website for a regional recycling campaign whose goal is to collect 1 million aluminum cans, and in so doing raise money for local schools.
Cavender Financial Group: 06.2006; Cavender Financial retains E+F as a marketing consultant on various initiatives.
Cumberland & Western Resources: 05.2006; Bison Capital, parent company to Cumberland & Western Resources, retains Earnhart + Friends to create a brand image for this natural resource entity.
National Institute of Animal Agriculture: 05.2006; Earnhart + Friends is hired by NIAA to produce an organizational membership recruitment DVD.
KOBE Aluminum Automotive Products: 05.2006; KOBE retains the services of E+F to film a DVD for their facilities grand opening activities.
Bluegrass Farms: 05.2006; Bison Capital, parent company to Bluegrass Farms, selects Earnhart + Friends to create a brand image and strategic marketing plan for this retail, restaurant, and shopping development.
Traditions at Lovers Lane: 03.2006; The Vision Group, LLC selects E+F to lead the brand image and marketing needs for their new traditional neighborhood designed development located in Bowling Green, Kentucky.
Olde Stone Realty: 03.2006; Earnhart + Friends is hired by Olde Stone Realty to handle design duties for a Lifestyle Model Home sales campaign at The Club at Olde Stone.
Kentucky Trust Bank: 01.2006; Kentucky Trust Bank hires Earnhart + Friends as agency of record. E+F is commissioned to re-brand this community bank's image, launch an aggressive brand awareness campaign, and implement a unique grand opening public relations campaign for their new headquarters in Bowling Green, Kentucky.
Southern Foods, Inc.: 10.2005; Southern Foods, Inc. partners with Earnhart + Friends to re-brand their company truck fleet.
WKU Women's Basketball: 08.2005; E+F is hired to create and implement a unique public relations campaign for the women's basketball program at Western Kentucky University. E+F creates and copyrights All-American Math, a 12 lesson math program administered in 5th and 6th grade math classes utilizing real WKU basketball game statistics to teach fundamental state tested math curriculum.
Titanium Homes: 07.2005; Earnhart + Friends is hired to develop a brand image for Titanium Homes.
Diligent Health: 06.2005; E+F is selected to develop the business name and brand image for Diligent Health.
Western Kentucky University: 05.2005; Earnhart + Friends scores a five-year contract with WKU Athletics to develop branding and ticket sales campaigns. First year results: Over 15% increase in football season ticket sales, 12% increase in men's basketball season ticket sales, and a 7% increase in women's basketball season ticket sales.
South Central Kentucky: 2.2005; The Bowling Green Area Chamber of Commerce, and its partner counties, hired Earnhart + Friends to implement a very aggressive industry attraction and economic development marketing plan and budget. The initial project involved the development of the South Central Kentucky name and tagline: Central for Business. Southern for Living. Additional projects have included a regional DVD in English and Japanese, a Kentucky Transpark brochure, a SCK brochure, and various advertising initiatives and deliverables.

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